De Soto 6 Custom & De Luxe 1952

De Soto Custom 6

De Soto Custom 6

The brochure is undated, presumably 1952-ish. The Custom & De Luxe models were powered by the Powermaster 6-cylinder 250.6 cu.in. (4.1 litre) engine that delivered 116 hp at 3600 r.p.m. The Custom models were fitted with 'tip-toe transmission' (a 4-speed automatic) whereas the De Luxe models had a 3-speed manual gearbox. 30-12-2001: Thanks to Brian of Detroit who signed the guestbook with: "Hi! thanks for photos! BTW, the pix of the DeSotos are '52 models best wishes...brian"

Selling points listed in the brochure: Both the DeLuxe and Custom DeSoto models have these outstanding features:

  • Big, High-Compression Engine
  • Waterproof Ignition
  • Floating Power Engine Mountings
  • Featherlight Steering
  • Long Cradle-Ride Wheelbase
  • Chair-High Seats
  • Smooth, Hotchkiss Drive
  • Safety-Rim Wheels
  • Super-Cushion Tires
  • Hydraulic, Telescopic Shock Absorbers
  • Big 12-inch Hydraulic Brakes
  • Finger-light Parking Brake
  • Dual Electric Windshield Wipers

Custom 8-passenger sedan (15817 bytes)

Custom 8-passenger Sedan & 4-Door
 

De Luxe 6 models (13257 bytes)

De Luxe 6 Club Coupe, Carry-All Sedan

Google Ads